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New Dumb Ways JR App

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We’ve just launched a new app for the kiddies – Dumb Ways JR Zany’s Hospital

Visit the cute and colourful Dumb Ways Hospital with Doctor Zany, and explore three main areas of play: a waiting room full of surprises to discover, a check-up room where children can play the role of doctor, and an ambulance that visits the hospital featuring fun guest appearances from the original Dumb Ways cast!

This app engages young children in a playful experience of caring for others. Join Doctor Zany and help keep the Dumb Ways characters safe, happy and healthy!

Features:
– Perform check-ups on Boffo, Loopy, Madcap and Dumbbell
– Discover the differences between each character’s heartbeat, blood pressure and more
– Tap on the characters to see their personality!
– Enjoy fun surprises – what happens if you leave Boffo on the waiting room chair?
– Also features three original Dumb Ways characters to play with: Lax, Doofus and Mishap!
– Perfect for 3-7 year olds
– Engaging characters support children’s pretend play and story-telling
– No in-app purchases
– Play without wifi or internet

The app is currently available on Apple and Android devices.

Download Dumb Ways JR Zany’s Hospital now:

Download on the App Store

Get it on Google Play

200 Million Downloads

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Be Safe Around Big Numbers:

Metro Trains Melbourne’s Dumb Ways to Die apps have celebrated a combined 200 million downloads.  Passing this milestone is another phenomenal example of the remarkable success of the Dumb Ways to Die campaign which first reached a global audience in November 2012.

The first app, Dumb Ways to Die, climbed to number one in 22 countries including the US, UK, Canada and Australia after it launched in May 2013.  It now has over 120 million downloads and 3 billion unique plays coming from every country in the world.

In November 2014, Dumb Ways to Die 2: The Games was released, taking the safety message even further. It became the number one game app in 83 countries, with more than 65 million people pledging to be safe around trains. The Games now has over 75 million downloads and 1.2 billion unique plays coming from every country across the world

The apps, available free on iOS, Android and Windows platforms were created by Metro Trains with local creative and production agencies McCann Melbourne and Millipede.

“We’re really proud that we’ve achieved the 200 million downloads by working  with two Melbourne agencies both apps are loved by young people across the world and generates millions of hours of engagement with the rail safety message subliminally communicated through game play,” said Chloe Alsop, Metro Trains Melbourne’s Marketing Manager and Head of Dumb Ideas.

”The achievement signifies another leap forward in raising the profile for using games as a means to educate and raise awareness. It might look like it’s just fun but every time a child plays either game their engaging with our train safety message which is still and will always be the main purpose of the Dumb Ways to Die brand.”

200 million downloads

Dumb Ways to Die: Wire Walk

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Wire Walk is now available on Apple TV. Help Loopy get back his delicious treats off that dastardly penguin boss!

Make sure to keep your balance and recover your stolen goodies. Watch out for aggressive penguin henchmen, musical bunyips, low flying planes and general electrocution problems… could get messy.

Don’t forget to collect meerkat companions to help you out!