News

WORLD WIDE LAUNCH – Dumb Ways to Die 3: World Tour

News

Last December, the world’s most awarded public safety campaign launched a preview version of its newest game on mobile phones around the world. Dumb Ways to Die 3: World Tour was an immediate success, being downloaded by more than five million  times in over 150 countries.

That was just an early taste of a much larger game. Today, Dumb Ways to Die 3: World Tour has been officially updated version one – or, as it is more appropriately titled, Version Dumb-Point-Zero. Much more than just a patch, this official full release greatly expands what was already the most ambitious game in the series.

The biggest addition is two new mini games, expanding on the four included in the preview. In Culinary Chaos, poor accident-prone Beans have to prepare ingredients and place them on a conveyor while removing unwanted non-food items and avoid mishaps. In Shuttle Shift, the Beans float through the interior of a spacecraft, avoiding all manner of cosmic hazards including robots and aliens.

Cutting edge augmented reality (AR) technology is a high-tech addition to an already entertaining mix. Looking through their phone’s camera, players can place a Bean into the real world, watching it dance and move around (at least until something dumb happens to it).

Other features include:

  • Achievements for both new and old mini games
  • Four brand new Beans and 20 additional accessories to collect
  • A time-saving “collect all coins” button in each mini game
  • New mini game tutorials and adjusted difficulty levels for a more satisfying game experience

To celebrate this new update and thank everybody who participated in the preview release, all players will be gifted a free mystery box containing a random collectible and a discount code for the e-store.

Dumb Ways to Die 3: World Tour is free to download and play from:

Download on the App Store
Get it on Google Play

BRAND NEW MINI GAMES – Dumb Ways to Die 2: The Games

News

That’s right, you read it correctly…

We have brand new content in Dumb Ways to Die 2: The Games!

This update will feature Back to School mini-games with added functionality to make the game even more fun.

Stay tuned as we have many more content updates in the pipeline, our next update will include new Easter related content.

Enjoy!

Download or update the app to your device now:

Download for iOS
Download for Android
Download for Windows
Download for Amazon

Dumb Ways JR Apple App Bundles

News

Now available in two separate bundles for two great value prices on Apple devices!

Introducing Dumb Ways to Die JR – a series that revolves around the Dumb Ways characters before they grew up.

But kids can easily discern when someone is trying to teach them something. So, in order to teach this lesson about safety, we’ve made a mobile game series that breaks the mould of traditional educational video games.

With age appropriate characters, Dumb Ways to Die JR allows kids to explore their creativity and their imagination, whilst also teaching an important lesson about safety.

With a range of games that reward creativity, curiosity and exploration, we are expanding the Dumb Ways to Die safety message to reach out to kids of all ages.

Apps included in the ‘All In’ bundle:

  • Loopy’s Train Set
  • Boffo’s Breakfast
  • Madcap’s Plane
  • Zany’s Hospital

Download on the App Store

Apps included in the ‘Most Popular’ bundle:

  • Boffo’s Breakfast
  • Zany’s Hospital

Download on the App Store

Apps included in the ‘Transport’ bundle:

  • Loopy’s Train Set
  • Madcap’s Plane

Download on the App Store

Be quick as this promotion is only available for a limited time!

200 Million Downloads

News

Be Safe Around Big Numbers:

Metro Trains Melbourne’s Dumb Ways to Die apps have celebrated a combined 200 million downloads.  Passing this milestone is another phenomenal example of the remarkable success of the Dumb Ways to Die campaign which first reached a global audience in November 2012.

The first app, Dumb Ways to Die, climbed to number one in 22 countries including the US, UK, Canada and Australia after it launched in May 2013.  It now has over 120 million downloads and 3 billion unique plays coming from every country in the world.

In November 2014, Dumb Ways to Die 2: The Games was released, taking the safety message even further. It became the number one game app in 83 countries, with more than 65 million people pledging to be safe around trains. The Games now has over 75 million downloads and 1.2 billion unique plays coming from every country across the world

The apps, available free on iOS, Android and Windows platforms were created by Metro Trains with local creative and production agencies McCann Melbourne and Millipede.

“We’re really proud that we’ve achieved the 200 million downloads by working  with two Melbourne agencies both apps are loved by young people across the world and generates millions of hours of engagement with the rail safety message subliminally communicated through game play,” said Chloe Alsop, Metro Trains Melbourne’s Marketing Manager and Head of Dumb Ideas.

”The achievement signifies another leap forward in raising the profile for using games as a means to educate and raise awareness. It might look like it’s just fun but every time a child plays either game their engaging with our train safety message which is still and will always be the main purpose of the Dumb Ways to Die brand.”

200 million downloads