Launched in 2012, Dumb Ways to Die (DWTD) was originally created as a rail safety campaign for Metro Trains Melbourne, before growing to become a hugely successful brand in its own right.

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In DWTD, we follow the lives of beans that live with impulsive, gleeful naivety. Dumb, funny and clearly unsafe, it is designed to hold up a mirror to our own dumb behaviour, ultimately helping us be a little safer.