top of page
Botch Dumb Ways to Die

Humble Beginnings

Launched in 2012, Dumb Ways to Die (DWTD) was originally created as a rail safety campaign for Metro Trains Melbourne, before growing to become a hugely successful brand in its own right.

​

In DWTD, we follow the lives of beans that live with impulsive, gleeful naivety. Dumb, funny and clearly unsafe, it is designed to hold up a mirror to our own dumb behaviour, ultimately helping us be a little safer.

bottom of page