Humble Beginnings

Launched in 2012, Dumb Ways to Die (DWTD) was originally created as a rail safety campaign for Metro Trains Melbourne, before growing to become a hugely successful brand in its own right.

In DWTD, we follow the lives of beans that live with impulsive, gleeful naivety. Dumb, funny and clearly unsafe, it is designed to hold up a mirror to our own dumb behaviour, ultimately helping us be a little safer.

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